June 28, 2022

15 Reputable Square Logos 

June 28

Squares are a popular logos for brands who want to signal stability, trust and the structure. From banks to clothing for functional purposes and even functional clothing, square logos have been utilized to convey the values of business and products on the subconscious level. The associations that come with square logos transcend the borders of language and could be used to create an international brand!

They are highly associated with stability and structures. While circular shapes can be found in nature, square shapes are more commonly found in human-made structures.

If you’re thinking about making a square logo as you brand’s logo In this article, we’ll go over the most famous square logos and tips for nailing this design.

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Square logos with famous names and how they are effective

We’ve reviewed certain of the well-known square logos, so that you can comprehend their designs and get some ideas to create your own!

1. BBC

The U.K.’s broadcasting centre has an iconic and famous square logos. When the logo of the broadcasting center first came out, it was comprised of multiple circular variations to distinguish among the channels (BBC Education, BBC News, etc.). in the 80s the choice was taken to update the brand’s logo. The lettering of the box was placed in squares, and was later incorporated into the brand’s new logo.

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The reason it works:

The basic, sturdy squares have been able to stand through the years. The BBC logo with a square is an excellent illustration of how reducing your branding can result in the most powerful, essential elements. It’s also simpler to identify and print on merchandise offline and online.

2. American Express

American Express has the perfect illustration of a square logo. As a financial institution that is a business, it must demonstrate trust and security. Their basic blue design that features an Sans Serif typeface has not changed much since the time it was first introduced. The fonts are created to convey Amex’s branding personality precisely, which includes the attractive gradient that adds to the lavishness of the image that Amex has always displayed.

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The reason it works:

The American Express logo uses three solid elements. The square is the one that holds the logo. Its color blue is frequently associated with security and stability. The bold, slab font is bold and conveys determination and strength. Together, the logo communicates the ideal message for a bank.

3. Gap

The Gap logo’s square shape is so well-known, it was that, when Gap attempted to change its logo in 2010 there was an overwhelming public protest. The new logo was scrapped within a week! Although Gap modified its branding in 2016, the majority of consumers remain awed by its blue and classic square.

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The reason it works:

Like American Express, Gap has all the characteristics of a powerful and memorable logo. The decision of Gap to utilize the serif typeface conveys the spirit of heritage, age and established. Being a long-standing company it matches their brand’s identity perfect. It’s also interesting that the most recent Gap brand logo — which is an alternative to the square — heavily depends heavily on Spire Font for the logo which customers of the brand were shocked to see go with the attempt to rebrand.

4. Lego

Who hasn’t had fun with Lego? Another well-known brand (it was established in 1932! ) The company began adding the yellow square in it’s logo during the 50s. The logo was not created until 1960s that the logo we recognize and love began to develop (…get the idea?). This red, white and white logo is widely recognized and is an even more fun square logo design. It’s probably the most well-known brand logo in red!

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What makes it work:

The Lego logo in red works well since it maintains the feeling of security and reliability its geometric shape, but looking fun enough to entice young children. The vibrant colors and rounded fonts make it appealing to children’s eyes, and the associations associated with a square logo quickly assure parents.

5. Microsoft

The present Microsoft logo design is new design. Prior to 2012, the company employed a simple black and white wordsmark. The fonts were boxy in the 1980s, and with very little modifications. Nowadays, the modern logo design is recognised worldwide, without the name. This recognition level is the hallmark of a highly well-known logo that is square.

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The reason it works:

Although the logo is basic however, it is powerful symbolically. The four squares of color represent the various departments of Microsoft’s operations: blue for Windows red for Office green for Xbox while yellow is for Bing. Each color was selected to symbolize the persona of Microsoft’s department. This creative design technique along with the symbolism in the form of squares a perfect example of a clear, minimal logo which has a great dimension.

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6. Domino’s

Domino’s logo hasn’t been changed in any way since its conception back in the 1960s. The three dots on the Domino logo were created to symbolize the three locations that were in operation. The original plan of the pizza company was to expand the dots as new locations were opened, but it’s easy to imagine, that could create a lot of dots! Apart from a slight shift, the logo did not change until 2012. It’s now an ordinary wordmark logo that has the dominos-shaped square symbol– sometimes over it, and sometimes below it, and sometimes below.

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The reason it works:

Domino’s is an excellent illustration of the way that consistent branding can either make or break the success of a business. It doesn’t matter if it’s on cars pizza box, or on flyers The red and blue square logo is immediately identifiable. The scale or orientation of the logo does not matter as long as it’s associated with the renowned pizza chain. Domino’s is today a brand that is so well-known that it doesn’t have to incorporate the word “pizza or pizza’ any more. This proves the efficacy in their marketing strategies through the decades.

7. Uniqlo

The Uniqlo logo was initially created the logo was based on an error. The company was supposed to be referred to as “Uni-Clo” – an abbreviation of “Unique Clothing.” However an error in the company registration form resulted in that the company would have to make a permanent company name change. The logo is heavily based in the company’s title and was inspired by the brand’s home country, Japan. At first the logo was a red color that only had English alphabets, but the update of 2006 altered the hue and also added a Japanese alphabet. This was the branding that Uniqlo achieved international recognition.

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The reason it works:

Reliability is an essential aspect in a multinational company. The power of squares can convey this feeling of security and trust. The logo also reveals its roots using color mixturesthat are combination of white and red is akin to the one used in The Japanese flag. Red is also regarded as the dominant color that is believed to provoke a powerful emotional reaction.

Additionally, the decision to include a Japanese-language version only added to the oriental impression that the style has. The overall style is very like the modern seal which is commonly which is commonly used in Japan for official documents. This design choice is only enhancing the Japanese aesthetic and the overall design of the label.

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8. MTV

The MTV logo is an excellent illustration of how squares can influence the design, but without actually incorporating the shape. The MTV font is boxy and has been the mainstay of the logo since it was first introduced back in the year the 1980s. The vibrant graffiti scene of the day was the inspiration for the designers, who decided to use the font to establish the channel as an edgy and up-to-date network. Another unique aspect is the absence of a fixed color scheme. If you choose to wear black-or-white, or other seasonal colors the logo’s square shape is easily identifiable throughout the year.

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The reason it works:

MTV can still convey its strength, stability and power that comes with squares, but without the constricting aspect which comes from putting it with the form of a box. By using this style, it was able to capture the freedom of their younger audience, while maintaining their power and credibility as an entity. The use of shapes is so effective it doesn’t require color to stand out.

9. 7 Eleven

7 Eleven is a perfect owner of a square logo. The company is known worldwide as a trustworthy convenience store, 7 Eleven’s use of a square symbolizes reliability and grounded. The logo however has additional significant elements. The lowercase “n” was chosen as a deliberate decision because the designers thought it would be more friendly to go with the curving lowercase rather than using all caps.

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What makes it work:

7-Eleven’s logo is a play on the emotional reactions we have to. The logo catches attention with the square shape, and then deliberately includes soft elements such as the rounded edges, and lowercase n. The unique decision to use the lowercase “n” alters the design. It’s also an interesting talk-about point that boosts word-of mouth marketing for the company.

10. T Mobile

The process of creating a square logo isn’t just about using a wordmark or monogram and placing it inside an envelope. In fact, more outside-the-box ideas can be more powerful! T Mobile is a fantastic illustration of the more obscure logos that are square. The primary logo component is the classic serif typeface wordmark. The old-fashioned design is updated with adding five tiny squares. The squares are used for to connect the beginning and the end of the word and highlighting the importance in “connectivity” essential to a telecoms company.

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The reason it works:

The square logo conveys trust, however without the confinement of a square-shaped container. Since the wordmark doesn’t contain and it’s free, it conveys the openness that is closely linked to mobile networks. The logo’s impact is so strong that it’s easily identifiable by its “T” (and two squares) by itself. The magenta color is now a distinctive aspect of the brand’s identity The company is trademarked on the color to stop other companies from taking away their distinctive brand.

11. Notion

Notion is a software for managing projects that aids businesses and people remain well-organized. What better symbolizes organization and structure than an equilateral triangle? Notion chose a cube and an initial “N” to be memorable and differentiate themselves from the other companies in the project management industry.

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The reason it works

Notion employs cubes as its symbol to signify its role in organising the notes you take, your projects and other business documents. Much like an building block! Although a cube can look cold and structured, Notion rounded the edges to create a soft appearance that is more accessible. Its black-and-white color palette ensures that the logo is free of distractions and neat as their products!

12. LinkedIn

Professionals depend on Linkedin for news about industry jobs, news about job openings, along with professional social networking occasions. Their logo must convey professionalism as well as trust and a sense of community. Therefore, it made use of the use of a contemporary font and strategically placed area in the middle of”in” “in”. The logo hasn’t been changed significantly over time with the exception of adopting the navy blue color to create feelings of trust and loyalty.

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What is the reason it works?

The logo of LinkedIn’s square shape emphasises “in”-clusion as well as professionalism. The logo features an elongated “in” as a symbol and also as part of their wordmark. The edges of each square were smoothed to look less rigid and more welcoming as a social networking site. Linkedin utilized a basic blue square to signal its reliability and professionalism. They employed the navy color to identify them as a reliable and community-oriented site.

13. Square

Square is an online payment processor that allows small-sized businesses to securely accept pay directly on smartphones. Trust, security and professionalism are essential for a brand, which is why it includes squares to make sure it’s a good deal! In addition, the use of “square” as a brand name can be a reference to as important “getting square”.

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Why It works

There’s no better example of a more square design than Square. The logo was designed after the company’s first product, which was the square card reader that makes secure payments using a mobile. The brand and its product are both simple and practical with softly round corners and a minimalist design style. The brand employs a contemporary font that has pristine writing and crisp readability to give it a robust, functional and reliable look.

14. Financial Times

Financial Times Financial Times is an authority in the field of financial news, and has numerous readers who subscribe to receive the most recent and up-to-date information from the world of finance. With such a serious subject The square logo is perfect to print or place on newspaper layouts, letterheads and ads. Logo is basic “FT” monogram inside an orange square however, the letters are skewed towards on top.

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What is the reason it works?

Financial Times Financial Times differentiated itself from competitors in blue and red by color as well as layout. The newspaper used an orange square, with the monogram placed on a unique top and skew. Contrary to the other examples in this article the logo square features sharp corners and traditional serif fonts to give a feeling of tradition, authority, and sophistication. It’s a fitting symbol for a competitive business like finance or newspapers!

15. Trello

Trello is an application for managing projects that utilizes a blue square to signal trust and structure the users. Since it’s an application it’s logo is a square that can be used as an application symbol and clearly communicates that it’s a tool for productivity. The vertical lines represent progress , as well as a representation of its Kanban-style chart layouts. Brands that are mostly used as apps generally use the square logo symbol to keep their uniformity with their target audience!

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